Rule #1 – Never…ever….EVER…think you can stop learning. I’ve written for clients and thought, “This is the greatest copy I’ve ever written.” Only to read it later and think, “Wow. I am doing WAY better now than I was before.”
How do you get better?
Read, read, read. I make it a point to learn from the best in the business. It’s not about asking questions all the time, it’s about asking the RIGHT questions that will reveal the tried and true methods. What are they doing to make their copy better? What is it about their vision that makes what they write “click” all the time? The answers to these questions help my job to make visitors to your website, customers that much easier. If all I did was write all day, the odds that I’d miss something that could boost your sales increases by the day.
With Google changing and Bing rising, having copy that speaks to both the SEs and your target audience is even more critical. They change and so do good copywriters.